It’s been brewing for a few days now, but it looks as though Apple is really going through with its decision to crack down on anyone using the term “podcast.” They’ve sent a cease-and-desist letter to Podcast Ready, a software company that recently launched an iPod-compatible program called MyPodder. At stake here is whether Apple owns the trademark to “podcast,” a debate that could go to court. And what a fun, sexy case that will be.
It seems like a lose-lose situation for Apple: If they’re victorious in getting full rights to the already widespread name, they’ll spend the next ten years reminding copy-desk editors that Podcast is a proper noun, like Xerox or Dumpster; if they lose, they’ll look like dicks. Or at least, bigger dicks than usual.
So before this thing gets out of hands, maybe we use this as an opportunity to come up with our own ideas for what to call the damn things. Any ideas?