Videodrone: Disco Revivalist Inexplicably Ruling YouTube

Oct 19th, 2006 // 8 Comments

We’re trying to figure out the appeal of Bo Benton’s “Bounce,” which is the No. 1 music video on YouTube as of this writing. “Bounce” is a sub-Donna Summer piece of fluff that’s catchy enough, although its hook bites off “Do Ya Think I’m Sexy?” to the point that we had a nightmarish vision of Rod Stewart’s crotch while the song played. What we’re trying to figure out is exactly how “Bounce” lapped Diddy on its way to the top of the YouTube charts. Is the world ready to re-embrace disco? Does Benton have an army of teenagers clicking her video for two bucks an hour? Or is the appeal summed up by a YouTube commenter: “hot chicks on rollerskates in space, what more could one ask for?”

Bo Benton – Bounce [YouTube]
Bo Benton [MySpace]

  1. DeeJayQueue

    I can’t even dance to that. It’s like 30bpm too slow. Let someone like Joachim Garraud remix it and it will keep you warm all winter.

  2. stopmikelupica

    Hmm. Even though the deal was just announced last week, it appears we have our first example of Googlebombing on YouTube…

  3. SlimShadenfruede

    I never understood the ranking order on Youtube. the most watched were sometimes so boring or strange, it didn’t compute to me.

  4. Mo!

    I call click fraud!

  5. chaircrusher

    I’m a big fan of both classic and new-school disco, and fucking hell that track is awful. Let me count the ways:

    1. Using the Rod Stewart hook. Back in the day that song was hated both by people who liked and people who hated disco. Why was it a hit? PAYOLA. It was Rod Stewart’s defining “I AM A GIANT VAGINA” moment. If you’re going to bite a sample, bite something good, like Patrice Rushen.

    2. The girl sings consistently flat all the way through. Whatever you think of old school disco, it was made by people who could actually sing and play. Are the producers too cheap to run her through Autotune, or just tone deaf?

    3. Stupid pause at the end of the loop. Their Sound Forge skills are weak.

    4. Too slow to dance to. WTF — can’t she sing fast enough?

    5. Gratuitous quote of the lyrics from Chic’s “Good Times” stuck into a really lame rap break.

    This track makes me think that every record company has a Department of Music That Just Plain Sucks, because there’s no excuse for slime like this.

  6. Brian Raftery

    I’m with everyone else: The song sucks, and its instant high ranking on YouTube is pretty fishy.

    For the record, “Do Ya Think I’m Sexy” is a great song, but only when performed by Mike Myers in So I Married An Axe Murderer.

  7. EnochRoot

    HA! Its like we all had a collective break from reality and forgot that the most hardcore YouTube users are still early-teen-pre-teen kids filming themselves lip syncing the Billboard detritus from 5 years ago, remixing clips of Naruto, and them and their suburban home boys ghost ridin’ the whip through their subdivision in the middle of the day.

    A video like this is not on top because of artistic talent, danceability, or anything of that nature. It has a skantily glad woman gyrating to lame bubble gum pop (which coincidentally appeals to everyone secretly until the age of 19 – yes even the goth kids, but with them it is more of a self loathing thing-)

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