Now that Kurt Cobain is the highest-grossing dead celebrity, what’s his band’s music going to do? Why, commercials, of course. But don’t worry, Generation Xers–Peter Mestel of licensing company Private Wave says that any ad tie-ins are going to keep it real:
“You will never see Kurt Cobain’s music in a fast-food hamburger advertisement – that won’t ever happen,” Mestel says. “We’re looking at things that relate to cutting-edge technologies, products that are green and eco-friendly, products that Kurt would have liked to have his music represented by.”
We’re trying to think of what, exactly, this mythical product might be–and we’re stumped. But we’re sure of one thing: at least Mestel said “green,” and not brown.