“Rolling Stone” Blog Asks: Has Anyone Heard Of This Borat Guy?

For the last two days, Rolling Stone‘s abysmal blog–which is now nearly 17% readable–has been a non-stop cavalcade of Borat clips and Carol Channing references. We get the Channing love (Jann’s a big Hello, Dolly! fan), but Borat? After months of press, you’re only now getting to this movie? Why would you be hyping up Borat day after day unless there was some sort of….

Ah. Now we get it. Turns out Sacha Baron Cohen is on this week’s cover–two weeks after the movie opened, demonstrating that RS‘ cultural radar is just as finely honed as ever.

We’re guessing that the powers that be at Rolling Stone are trying to steer their writers toward a “less typin’, more hypin'” approach. And as much as we hate for the blogosphere to become one big marketing machine, anything that keeps those bloggers away from their keyboards–and back at the KinderCare classes where they belong–can’t help but be a good thing.