As Gerard Vs. Bear noted over the weekend, there’s an exciting new way for music bloggers to exploit their last remaining shred of integrity: Signing up for ReviewMe, a pay-for-say program in which bloggers can get up to $250 for writing reviews of specific products (i.e. “If you’re really into the new Decemberists album, maybe you’ll be interested in the original Crane wife, when Lilith makes a triumphant return in season 8 of Frasier, now available through Paramount DVD…”).
Anyway, it’s more proof that most music bloggers would be journalistically outmatched by an eighth-grade yearbook staff. But what’s particularly distressing about this approach is that is doesn’t actually work. A few weeks ago, in fact, Idolator attempted to solicit some positive write-ups in the music blogosphere, and let’s just say we weren’t happy with the results. For example:
- Blog Soup‘s recent claim that Idolator is “so bad…I cant believe Nick Denton allows it to be published. I am sincerely surprised he hasn’t fired everybody over there” cost us $17 and some Ho-Hos.
- 15-Minute Hipster‘s review of our “poor and poorly-researched content” and its call to “get some people who actually know something about music and are on top of what’s happening in the industry” cost us $6 and a crappy MP3 of some guy named Johnny Moir (Marr?) playing with Modest Mouse.
- The C-Fed says… blog’s succinct “Who cares?” comment cost us $46 a word, plus our dignity.
You see? Thinly veiled bribes just don’t work. We want our money back–and possibly a half-eaten Ho-Ho or two.
BUY BLOGGERS! [Gerard vs. Bear]