Zune’s Musical Pyramid Scheme: The Building Blocks Are In Place

Dec 6th, 2006 // 4 Comments

John Paczkowski at Good Morning Silicon Valley is reporting that Microsoft has submitted a patent application describing the music-sharing site Weedshare, a Windows Media-based site that uses a pyramid-ish structure to compensate people who share files that are eventually purchased. Paczkowski’s compiled an exhaustive amount of evidence to point to Microsoft’s likely adaptation of these features for the Zune, and he adds:

… there seems to be plenty of evidence to suggest that compensated sharing will be part of the core Zune product strategy and that it will likely be very similar to the system we see today in Weedshare, but perhaps a bit broader. Think super distribution. Think games. Software. Video.

We’re sure that somewhere, in the bowels of Microsoft, people are hard at work trying to figure out how to apply this incentive-filled concept to the distribution of Zunes themselves.

Me? I’m between jobs until the Zune incentive program rolls out [Good Morning Silicon Valley, via Coolfer]
Earlier: Is Zune Banking On Multi-Level Music Marketing?

  1. Miss Harvill

    What? Any media site that requires a little flow chart to explain is bound to fail.

  2. Mike Barthel

    Am I the only one that remembers how roundly iPods got mocked when they were first announced? Those were seen as duds initially too. Is there any evidence that Zunes aren’t selling? I think they suck, of course, and deserve to die because Microsoft slaughters babies, but I’m curious about how they’re, you know, actually doing.

  3. gorillavsmarykate

    Dick Malone-

    Microsoft expects Zune sales to reach 1 million by June. In contrast, there will be 21 million players sold during that time, so don’t expect much…

  4. Spiny Norman

    …And Rick, being slightly more tech savvy, cracks the DRM and hosts it to bittorrent while downloading 100′s of other songs…

    Pandora’s box is wide open and M$’s plan with it’s 3 plays or 3 days and trickle down paradigm is just too complicated to live.

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