And People Axe Why Music Bloggers Have Such Little Credibility

Brian Raftery | December 14, 2006 11:57 am

Deodorant Exec No. 1: So, I’m happy with the fourth quarter so far, but I feel like our soft-core porn ads and gaudy design schemes aren’t reaching the music-blog crowd. Deodorant Exec No. 2: Oh man, I’ve heard of that crowd! Deodorant Exec No. 1: Yeah. It’s an important demo–mostly white, mostly male, and numbering in the mid-hundreds. Deodorant Exec No. 2: What if we dupe them into a promotion? Deodorant Exec No. 1: How so? Deodorant Exec No. 2: Well, we set up some dinky music site, and then have all the bloggers submit song suggestions. Deodorant Exec No. 1: Oh, I don’t know about that–I really don’t care for their music tastes. I mean, Silversun Pickups? Woof! Deodorant Exec No. 2: I know, but here’s the thing: We ignore their suggestions, but still get them to write about how awesome we are! It’s free advertising for us. Deodorant Exec No. 1: I dunno, would anyone would be gullible enough to fall for that?

AXE Goes Indie [My Old Kentucky Blog]