MTV Viewers Give “I’m From Rolling Stone” One Star

noah | January 11, 2007 10:56 am

Not even the presence of Jann Wenner’s beard could get the kids to tune into I’m From Rolling Stone on Sunday night. From WWD:

ROLLING FLAT: It seems Jann Wenner apparently isn’t that popular with the MTV crowd. In its first viewing on Jan. 7, Rolling Stone’s MTV reality contest “I’m From Rolling Stone” attracted only 369,000 viewers. A spokeswoman from Rolling Stone declined comment Wednesday, and MTV did not respond to calls by press time.

Who knew that there were 369,000 music writers in the US? Anyway, we foresee two outcomes for the RS show: either it gets pulled and the “contributing editor” gig gets downgraded to writing the Rolling Stone blog, or the entire series gets a quick re-edit to appeal to Real World fans, and the only contestant it follows is drunk Peter.

Memo Pad: Rolling Flat… Kate’s New Bag… Road Kill… [WWD, via Gawker] Earlier: Idolator Presents The “I’m From Rolling Stone” Episode Guide