VH1 Classic To Keep Pumping Out The Oldies … For Now

Feb 14th, 2007 // 7 Comments

classicvh1.jpgToday’s Variety has an article on yesterday’s bloodletting at MTV Networks, where large chunks of the VH1 Classic and MTV2 staffs got pink-slipped. Perhaps in response to nostalgia-drunk bloggers’ ravings, an MTV spokesperson quoted in the article stressed that “the consumer will not notice any difference in terms of programming” on the two networks. However, Variety notes that the powers that be at MTV Networks think that the content on both networks–like kitschy clips and Pimp My Ride reruns–can be “effectively and lucratively distributed on digital platforms,” which, to us, can only mean one outcome: Music videos will be banished to MTV’s network of impossible-to-navigate Web sites, VH1 Classic limps to its inevitable end while airing marathons of “vintage” Best Week Ever episodes, and MTV2 turns into the all-Celebrity Deathmatch, all the time network.

MTV Networks cue exit music [Variety]
Earlier: Viacom May Be Forcing VH1 Classic Employees To Pack Up Their Trunks And Go

  1. Chris Molanphy

    This is where I start to feel old: I still prefer videos on TV to the web. Am I alone?

    Thank god for TiVo and MTV’s 3 a.m. block of clips, otherwise I’d never watch videos on the tube, ever.

  2. Maura Johnston

    You are not alone. (On both counts.)

  3. Stevie

    Yeah, the writing’s on the wall already. Vh1 Classic has been running a lot of TV movies about music (this weekend we were treated to a screening of “The Little Richard Story” starring Leon and Sidney Bristow’s partner) or concert blocks, rather than videos.

    I hate watching videos online, but damn do they make it hard to watch them on TV anymore.

  4. kiteless

    I’m sure I’m not the only one that watched “Too Legit: The MC Hammer Story” multiple times this past weekend. Fess up. You watched it too…and loved it.

  5. MConnor

    I just hope that whoever it was that keeps jerking around airings of “The Alternative” on VH1 classic was one of those that was axed. That individual is definitely high on my shit list.

  6. Adam Bernard

    I’m sure I’m not the only one that watched “Too Legit: The MC Hammer Story” multiple times this past weekend. Fess up. You watched it too…and loved it.

    Sadly, I caught a half hour of it, as well.

  7. Such gorgeous work. Reminds me of polish poster design.

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