The Coulda-Shoulda-Woulda Files: Why You Should Hail Caesars

Feb 20th, 2007 // 4 Comments

ceasarscover.jpgTime for another installment of the Coulda-Shoulda-Woulda Files, where we raid our archives in search of a lost gem.

Artist: Caesars
Album: Paper Tigers, 2005
What happened: When Caesars’ spastic “Jerk It Out” was earmarked for a nationwide iPod ad campaign, the Swedish group seem poised for a breakthrough here in the States. But while the Astralwerks-issued Paper Tigers got some favorable notices, Caesars couldn’t capitalize on their “Jerk” jump-start, and the album languishes around the $1 range on Amazon.
Why it should have been a hit: Granted, there’s no shortage of pop-savvy Swedes out there, but Paper Tigers was full of fuzzed-out charm, and tracks like “It’s Not The Fall That Hurts” and “Out There” sound as though they were recorded in the bottom of some Scandinavian music-lab bunker 50,000 feet underground:

Caesars – It’s Not The Fall That Hurts [MP3]
Caesars – Out There [MP3]
Caesars [MySpace]

  1. Chris Molanphy

    “Jerk It Out” was floating around as long ago as 2002-03, when it got used in a beer commercial (Michelob, I think). It shows you how damn catchy the track was that I even noticed it, when I generally barely notice suds ads at all. I downloaded it in the summer of ’03 and put it on my mixtape for that year; by the time Apple put it in the iPod ad, I’d been grooving to it for a year and a half or so.

    It was also featured on an earlier CD, 39 Minutes of Bliss, which I got a comp of back in ’03. The rest of the disc did nothing for me, but maybe with Paper Tigers they got it right the second time.

  2. Tyler Knew and Turk! Wendell Ate Won Too

    Thanks for that tidbit.

  3. brasstax

    I think it was a vodka ad, btw. Set in a laundromat.

    No, my bad. I just looked at the cd I bought around that time, and it was actually “(I’m Gonna) Kick You Out” used in the commercial I saw, which must’ve been from 2000-01 or so. I snatched up everything I could at the time, but remember being disappointed with a lot of the band’s newer material.

    Seek out the band’s album Youth is Wasted on the Young.

  4. Riley

    i love the realism of this article

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