Zune’s Botched Marketing Schemes Now Inspiring Entire Neighborhoods To Demand Cash

By: Maura / February 26, 2007

The above video comes from Wake Up Microsoft, a consortium of peeved New Yorkers who were awakened at 3 a.m. Saturday night by a Zune-sponsored SUV blaring “SexyBack” outside the Lower East Side indie-rock stalwart Max Fish. Yes, really. From the clip’s description:

At 3am on Ludlow St, members of the Zune Marketing team thought it would be a good idea to blast their competition grade car stereo in a densely packed residential area. Thank you Microsoft. For those of you who don’t know, Zune is Microsoft’s attempt at competition for the iPod. It’s a lot too late, and too little for the market. I think last night’s incident if anything is just an indication of their desperation.

The offended residents are also demanding restitution for being disturbed; we think this is a smart, and potentially very lucrative idea, given that the Zune’s marketing techniques over the past few months have looked, to casual observers, like a huge, kind of awkward party where the entertainment is derived from setting giant piles of money on fire. And now that the aggrieved residents have taken their campaign to the Internet, we have no doubt that getting their cash will no doubt be much, much easier.

Wake Up Microsoft [wakeupmicrosoft.com, via Curbed]
Earlier: How Not To Market Your So-Called “iPod Killer”