“Harmless” Indie-Rock Outfit Inspires Howls Of Protest

Mar 13th, 2007 // 9 Comments

bjornjohn.jpgPoppy Swedish trio Peter, Bjorn & John is all over the SXSW schedule this week, and that fact has made somebody so mad, he’s started a whole blog about how the band is unworthy of the “biggest artist in indie rock” title. From the blog’s manifesto:

Which brings us to the question: Do we want Peter Bjorn and John to be hailed as the standard bearers for a whole genre of music? And the answer is: NO WAY. As I acknowledged in the previous post, “Young Folks” was catchy and harmless, but this band is not a significant band. Peter Bjorn and John must be stopped.

And we can do it. As admittedly cheesy as this may sound, if there’s one thing that blogs (and consumer-generated media more generally) have taught us in the last few years, it’s that those of us who try hard enough really can affect the culture, even if we never get some big cultural institution to back us up. This has been especially true with indie rock.

We make these bands ourselves, online, though our posts, listens, downloads, and links. If we want to take them down, we can. In the case of Peter Bjorn and John, we must.

Aw, they seem like kind of an inoffensive group of guys to launch such a broadside against–but we suppose that’s the point. Anyway, the blog was launched last week because of the “emergency” of Peter, Bjorn & John’s SXSW saturation; the blogger behind it is en route to Austin right now, and he’ll host a rally/protest outside a Peter, Bjorn & John in-store performance this Friday. Idolator will be on the scene covering it, cameraphones at the ready for any shots of flying peanut butter and jelly sandwiches or people holding “FAKE WHISTLERS!!” signs.

Event To Stop Peter Bjorn and John @ SXSW [stoppeterbjornandjohn.blogspot.com, via Gawker]


  1. mreasy

    It’s a publicity stunt. I’m slightly disappointed that Idolator is covering it, mostly because I really think PB&J don’t deserve all their buzz…

  2. NickEddy

    Plus, how did someone convince Liam Gallagher, some dude from Doves and Emil from “Robocop” to be in this picture together?

  3. Maura Johnston

    Whoever does the blog is pretty adamant about it not being a stunt.
    Reverse-reverse-reverse psychology? The thought makes my head ache.
    I’m going to get to the bottom of this later this week.

  4. Chris Molanphy

    I actually like PB&J, but has anyone noticed that the musical antecedent to “Young Folks” (the verse, anyway) appears to be “Christmas Coming to the USA” by Horatio Sanz and Jimmy Fallon on SNL?

  5. King of Pants

    PB&J. I suppose BLT is opening up for them?

  6. Poubelle

    Man, I wish I had the free time to do something like that.

  7. JedTheMime

    I guess there’s nothing better to protest these days than a mediocre Scandinavian folk-pop band getting more attention than they deserve.

    I’m going to go shoot myself now.

  8. Pete the Chop

    @dennisobell: I’m so glad someone else sees it. Or, rather, hears it.

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