Zune Officially Dropping The Whole “Indie Rock” Thing?

Mar 26th, 2007 // 1 Comment


Zune’s latest party bus is promoting Mims, whose “This Is Why I’m Hot” just dropped to No. 2 on the Billboard Hot 100. (Always on the leading edge, these guys.) More importantly, though, this bus is white–not brown! Is this the sign of a rebranding to come, or did Microsoft get all its Zune-brown paint confiscated by the Austin PD?

Microsoft Zune Wants To Develop Artists [Listening Post]


  1. BenP

    I met with the Zune folks down in Austin, and while they were totaly indie-rock there at the Fader House…they confessed that hip-hop was what was selling for them. Wouldn’t be surprised to see a big marketing swing in that direction.

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