Today’s exercise in lousy rebranding comes from a press release unearthed by Philebrity:
With the launch of The Fillmore Philadelphia and The Fillmore New York at Irving Plaza, which opens its doors on April 11th, Live Nation hopes to establish a live music brand to complement its 11 House of Blues clubs across the country. Along with the Fillmore San Francisco, Denver’s Fillmore Auditorium is one of the company’s most successful mid-size venues.
There are so many things wrong with this one paragraph, we don’t know where to begin. (To start: Does anyone on the east coast under the age of 35 even care about the Fillmore “brand” anymore?) But talk about a mouthful of a name–”The Fillmore New York at Irving Plaza”? We bet as many people will use that name as there are people who call, say, Jones Beach Theater the
Tommy HilfigerNokia Nikon Theater At Jones Beach, which is to say: None.
(Also, how did Live Nation find it in themselves to resist the obvious “Fillmore-delphia” pun? Rock and roll, man. It’s just not as fun as it used to be anymore.)