The Fillmore New York Sign: It Sure Is <em>Bright</em>, Isn’t It?


Behold: the former Irving Plaza. (It kind of looks like a punnily named West Hollywood lingerie store, but maybe that’s just us.)

Earlier: Nostalgia-Crazed Boomers Claim Yet Another Victim In New York

  • that-dude-jeff

    this is ridiculous. even the whole “free apples” thing isn’t pleasing in comparison to the grupster namesake.

  • JudgeFudge

    Wow man. I remember seing the Allman’s there, Crazy Horse, Jimi… Guess I should just go ahead and buy a ticket for the Jars of Clay concert this weekend then!

  • noamjamski

    That’s just nasty.

  • rinjonjori

    I saw Suicidal Tendencies play there with Carnivore in 1987. It was a cold dreary night in a cold dreary club. Now it’s pop culture revisionism. I am sure the free apples will end when some band gets pelted with them.

  • Jupiter8

    This is absurd-reminds me when they tried to bring back Max’s Kansas City a few years ago in the West 50s…that stupid sign sat there at least two years after the place closed (which barely ever opened anyway).

    I guess New York wouldn’t get so misty eyed over their closed rock clubs if THEY WOULDN’T KEEP CLOSING THEM! (FU, NYU!)

    Looking forward to the “new” Bottom Line, Ritz, Wetlands, Tramps, etc etc

  • noamjamski

    @Jupiter8: You mean the “New” new Old Ritz? That would be Webster Hall.

    The “new ritz” was actually a pretty decent venue where I saw some amazing shows (Ramones, Megadeth, Quicksand, Dinosaur jr, etc) and I remember when Webster Hall started doing rock shows again it was briefly called “the Old Ritz” in ads.

    Another great great rock venue was the Marquee. It then became a million rave clubs, last one being Spirit. When I saw Gwar at Spirit a couple of years ago I had a bizarre sense of Deja Vu until I realized I was in the Marquee.

    Saw some insane shows there. Uncle Tupelo opening for Teenage Fanclub, Monster Magnet opening for Godflesh, Material Issue, etc.

    Ahhh the good old days. And does anyone remember the Grand in Union Square?? Unfortunately losing awesome venues is not a recent phenomenon.

    Don’t even get me started on Coney Island High….

  • beta.rogan

    Maybe the designers thought the club was in Times Square when they were coming up with that abomination.

  • Trackback

    Houston & Bowery via Razor Apple · New Fillmore sign evocative of ‘a punnily named…lingerie store’ [Idolator] · They ain’t building brownstones like they used to [Stay Free!]

  • Trackback

    SOHO—Leading with some breaking ‘wire, Eater has just gotten word that Caffe Falai on Lafayette between Prince and Spring, has been temporarily closed due to power failure. May we redirect you to chef Falai’s eateries on Clinton Street, which are up and running.

  • Chris Molanphy

    So, so awful. I work two blocks away and pass by there weekly when I make a pilgrimage to Trader Joe’s.

    The only thing sadder than the rebranding is the fact that, whenevr I pass the ticket booth, the list of on-sales is lately so pitiful. (I mean, a multinight with the Tragically Hip?!)

  • Trackback

    Behold: new signage at the music venue once known—in a quaint, far-away time—as Irving Plaza. We linked to the above photo of it yesterday, but an email to the Curbed inbox has convinced us this glorious spot of branding deserves to be more widely seen.

  • Anonymous

    Wow. That’s ugly as fuck.

  • jobbotch

    It’s that tie-dyed “F” jumping out of a National Geographic frame on the left that totally does it.

  • sweatyvag

    That fucking sign looks like it belongs in Arizona.

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