What To Expect From Blender’s New Concert Venue, Aside From Lots Of Boobs

blendergramercy.jpgAs BrooklynVegan reported last week, the Gramercy Theater has been renamed the Blender Theater At Gramercy; Variety has some more information on the Live Nation-owned venue, which will host approximately 250 concerts a year:

The 600-capacity theater will relaunch Thursday with a kickoff party and perf by Wolfmother. David Johansen will be the evening’s emcee. The magazine will be a marketing and promotional partner.

Blender issues in New York, New Jersey and Connecticut will include a show schedule, and the theater will be used for Blender events. Blender.com will promote the venue as well and explore Webcasts of concerts at the venue.

In the interest of brand-building, the BTAG will also feature several amenities drawn from the pages of the magazine itself, including sporadic appearances of barely musical (but large-breasted) starlets, numerous Arctic Monkeys shout-outs, and a list of the 50 sexiest urinal cakes of all time.

Blender Theater at Gramercy [BrooklynVegan]
Gramercy gets a name change [Variety.com]

  • CrazeeEyezKillah

    And when Dennis Publishing can’t find a buyer for Blender and is forced to shut the magazine down, the venue will then be re-named…?

  • Maura Johnston

    Minute Maid Theater.

  • Deadly Tango

    A smart “small home appliance” company — Hamilton Beach, Sunbeam, Oster, GE — would do well to swoop in on the cheap and avoid the need to rebrand everything immediately.

    But along Maura’s line of thinking, it could also be Gillette (bailing out CMGI in Foxboro) or M&T Bank (ditto for PSINet in Baltimore).

  • Ted Striker


    As a frequent patron of the former Enron Field, I offically love you now.

  • Jupiter8

    I remember once being hopeful that Blender would be like a US version of obsessive UK music mags like “Q”. That was before Paris Hilton was on the cover, of course…