Dr Martens Fires Agency Responsible For “Rockers In Heaven” Ads

May 24th, 2007 // 12 Comments

snipshot_e49mb5xfb1e.jpgPerhaps fearing the wrath of Courtney Love, Dr Martens has fired Saatchi and Saatchi, the agency responsible for those Kurt-and-Joey kickin’ it in Heaven ads that were set to be plastered all over bus shelters in the UK. So wait, does this mean that Sid Vicious is actually in Hell?

Full release after the jump.

NEWS RELEASE
FOR IMMEDIATE DISTRIBUTION

DR. MARTENS REGRETS THE USE OF UNAUTHORISED IMAGES

Dr Martens is very sorry for any offense that has been caused by the publication of images showing dead rock icons wearing Dr Martens boots.

Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent.

As a consequence, Dr Martens has terminated its relationship with the responsible agency.

David Suddens
Chief Executive

Exclusive: Dr. Martens to Saatchi: You’re Fired! [The Daily Swarm]

  1. Nicolars

    Didn’t both of these guys wear chucks anyway?

  2. Hyman Decent

    @RepentTokyo: FREEDM must be shorthand for FREE DEPECHE MODE!

  3. Ned Raggett

    Let’s play master and ad-campaign puppet

  4. VanTwee

    @Hyman Decent: Better be free. I sure as hell ain’t payin’ for no Depeche Mode.

  5. MC

    Yo Ned, what happened to ILM?

  6. chocomel

    this is because they’ve decided to steal my Paradox/Pair of Docs campaign instead.

    bastards.

  7. Dancomono

    Come now friends, it may hurt more because they were our idols, but let’s not forget this much graver graverobbery:

    http://www.youtube.com/watch?v=sin1_4hqnu4

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