R. Kelly Hoping That Power Of His Vanity Will Help Keep Mobile-Music Market Afloat

noah | May 29, 2007 3:14 am
57365280.jpg

You have to say this for R. Kelly: He may be insane (seriously), but he knows how to capitalize on a marketing opportunity when he sees–er, hears–one. Here’s “Ringtone,” a bonus track on the European version of Double Up; we’re guessing that it’s going to be a mobile-phone-only release here in the States, if only because we suspect that our nation holds a sizeable number of Trapped In The Closet diehards who will get a little too much pleasure out of the idea of their mobiles announcing that it is, in fact, “Kells on their ringtone”:

R. Kelly – Ringtone [MP3, link expired; via MINIMP3CENTER] R. KellyTV Webisode – “Cookie” [YouTube] Earlier: The R. Kelly Konundrum: Which Version Of “Double Up” Do You Prefer?

Tags: ,