Golden Arches To Host A Few Artists With Gold Albums

Jul 20th, 2007 // 7 Comments

mcds.jpgCall it the outdoor equivalent of the mall tour. This summer, McDonald’s is hosting a 10-concert series in parking lots of its restaurants (presumably these shows will be held in spaces away from the drive-thrus):

McDonald’s Live, a collaboration between McDonald’s and event marketing agency TBA Global, launches with a July 26 performance from Ne-Yo and Kenna at California’s Venice Beach Recreation Center. From there, the trek visits such markets as Denver (Single File), Chicago (Twista), Philadelphia (Kevin Michael) and Bloomfield, N.J., (Kat DeLuna, the Dey). The tour wraps Sept. 25 in Austin, Texas, with additional artists to be announced.
“Our strategy was to involve emerging multi-genre artists who are releasing new music this summer,” Freeland says, noting that some artists are matched with their hometowns.
As for the rest of the tour’s as-yet-unannounced lineup, Freeland says, “We want to make sure we catch artists who are starting to break loose and getting spins at radio. If we lock down and commit with an artist too far in advance, you can’t be 100% sure what’s going to happen.”

That’s code for “we’re not really sure about that Constantine Maroulis record,” we think. Concertgoers will also be able to vote for their “favorite” artists, and the winner will have their music featured in a McDonald’s campaign in 2008–and be able to tell the press they shouldn’t have entered into the partnership once 2009 rolls around.


McDonald’s Goes Live With 10-City Trek
[Billboard]
[Photo via Colin Gregory Palmer]

  1. Charlie Kerfelds Jetsons Tee

    How is that Sundance fella not involved in this promotion?

    The man LITERALLY works for McRibs.

  2. Mick Kraut

    I guess it would be too much to hope for that this turns into an updated version of Heavy Metal Parking Lot…

    Thats what the parking lot at the McDs in my town looked like when I was growing up…

  3. Ned Raggett

    Poor Kenna.

  4. gorillavsmarykate

    When did Single File get noticed by anyone outside of Denver? Kudos!!

  5. Jay-C

    Ah, yes…Bloomfield, NJ…Music Capital of the East Coast…

  6. Kers

    Constantine in my McDonald’s parking lot? Let’s get this party started! I’m there! If past concert appearances are any indication, his fans will be flying in and they’ll be lining up at 6 AM for a 6 PM appearance. Me? I’ll be first in line.

  7. Chris Molanphy

    Ba-da-ba-ba-ba, I’m skippin’ it.

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