Jul 23rd, 2007 // 4 Comments

0004280000694_LG.jpg“Brands that are typically not the sexiest of products are now starting to license interesting music,” Wilcox said. He cited the use of the indie rock group Irving’s song “Death in the Garden, Blood on the Flowers” for a recent Totino’s Pizza Rolls commercial. “A few years ago, we would have gone with original music that was non-threatening. Safe for moms. Now, the times are changing,” he continued. [LA Times]

idolator

  1. Delicate

    Gano has sole writer credit for “Blister in the Sun” and controls his own publishing via the bands attorney. WB (presumably) owns the master. While it sucks for Brian Ritchie, he doesn’t really have a position to gripe.

  2. cstmr srvc

    i would say that at this point indie can be considered 100% safe for moms.
    i for one will not be shocked when we hear whitehouse/pruient/emil beaulieu on television ads.

  3. queensissy

    Nic Harcourt is telling us we have to respect Linkin Park. I guess that’s not so surprising, somehow…

  4. 30f

    Maybe it’s just me, but the best TV commercials seem hipper (and possibly more subversive than all kind of “real” bands.

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