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“Brands that are typically not the sexiest of products are now starting to license interesting music,” Wilcox said. He cited the use of the indie rock group Irving’s song “Death in the Garden, Blood on the Flowers” for a recent Totino’s Pizza Rolls commercial. “A few years ago, we would have gone with original music that was non-threatening. Safe for moms. Now, the times are changing,” he continued. [LA Times]