MTV So Desperate For VMA Viewers, It’s Calling On Memories Of Music Bloggers

As I noted earlier, MTV is hoping that someone–anyone?–out there in the viewing audience has enough of a longish-term memory to remember Kanye West’s European VMA freakout last November, which happened after his video for “Touch The Sky” lost the best video of the year award to Justice vs. Simian’s “We Are Your Friends.”

So Kanye and Justice were both nominated for Video of the Year, and the brain-dead VJ hosting today’s VMA nomination special even referenced the whole kerfuffle and the possibility of a “rematch,” despite there being zero evidence of the guy actually having knowledge of any pop-culture minutiae that lives outside of his teleprompter. Which means that Justice’s improbably nominated “D.A.N.C.E.” is likely going to take the prize, just so Kanye can reprise his on-stage tantrum and then, I don’t know, join the also-improbable nominees Peter, Bjorn & John for a song or two. (And also so people can stop referencing “This Note’s For You” as the “craziest” VMA winner of all time, too, I guess.)

Earlier: Kanye West Makes Award Show Even More Tacky

  • The Notorious T

    MTV really needs to just break down and start a category for the “Best Bands We Namedropped To Get The Attention of Hipsters and Bloggers But Whose Videos Never Actually Got Played On The Flagship Channel During Anything Resembling Daylight Hours” award, just to be honest about the inclusion of Justice, PB&J, et. al.

  • Chris Molanphy

    The weirdest Best Video winner remains Van Halen’s shitty and wildly overrated “Right Now,” which won at the height of grunge and defeated the likes of Nirvana.

  • Anonymous

    Also, shouldn’t there be some sort of standarization as to what comprises a “new artist”? I mean PB&J’s first album came out in 2004.

  • Adam Bernard

    Why do they even bother with this anymore?

  • natepatrin

    Am I the only person out there who thinks Kanye’s “I was robbed” stunt last year was a self-deprecating stab at mocking his “international asshole” ego-trip rep? “My video cost a million dollars” is a legit hilarious complaint to make.

  • Vitamin B12

    Justice made a video?
    MTV plays videos during daylight hours?
    RLY? Did I just miss this shit being all, like, employed for a few years now?

  • Dickdogfood

    OK, memory-wise, the only VMA event I can recall with any certainty is Bette Midler and Dan Akroyd walking like an Egyptian in astronaut suits (this would’ve been some time at the end of the mechanical age), followed by a sensation not unlike scalding water being funneled into a freshly-drilled hole in my head.