Taco Bell’s Marketing Department Loves The (Emo) Kids

Aug 10th, 2007 // 5 Comments

ronmcd.jpgMcDonald’s is holding parking-lot concerts (why not in the ball crawl?), Taco Bell is shoving burritos down the pieholes of musicians (as part of their egregious “Fourth Meal” plan to make America even fatter), and Burger King is slinging MP3s along with french fries. This podcasted interview with Sherri Daye Scott, editor at restaurant trade mag QSR, and a marketing guy from Taco Bell goes into a little bit more detail about the fast food chains’ latest attempt to paint themselves as “hip” and “with it” and not, you know, large, faceless purveyors of fat-choked snack treats.

I learned that Taco Bell is committed to helping out crappy “emerging” mall emo bands, especially since they’re “already talking about our brand in a positive light.” I also learned that, after notoriously dumping Twista from one of these parking lot concerts a while back, apparently McDonald’s is now more comfortable with Sean Kingston’s sucidal urges, which somehow makes a hamburger company more progressive than than MTV.

Drive Thru Downloads [qsrmagazine.com, via Coolfer]

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  1. McCroskey

    The Beastie Boys are still waiting for an endorsement deal with White Castle.

  2. beta.rogan

    Erg, “Fourth Meal.” That makes me want to vomit everytime I see the commericals. They all but show people ripping bong hits before heading out to taco bell at 1 am…they may as well say “Are you drunk / high and hungry on the way back from the bar? Drunk drive yourself over to Taco Bell yo!”

  3. Luke N Atmaguchi

    They’re also going after the *classical* music market. Coming next month to Ravinia, Wolf Trap and the Hollywood Bowl: the Yum Brands Fill-Harmonic presents “TacoBell’s Canon” and a full menu of good-to-go classics.

    Staggeringly offensive, but at $1.49 you sure can’t argue with the price . . .

  4. Trackback

    Taco Bell’s plans for expansion don’t apparently, extended to repeating their ill-fated British experiment.

  5. Mike Barthel

    I like to think they’re just trying to make America fartier.

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