Who? <s>Mike Jones</s>Pelé
Even after his own label gave him the runaround, Major League Soccer has given Mike Jones a home as part of an initiative where an MLS teams pick their most favoritest band or musician, then that musician writes songs with the team in mind. Are people watching televised, major league futbol yet in this country? (Aside from U.S. Weekly-style Beckham-watch.) I thought it was a ratings brick, despite the fact that millions of young people play it every day. That might explain why MLB gets Scott Stapp (horrible musical tumor, but a known quantity) and the NBA and NFL could probably snag any rapper it wanted. Meanwhile, MLS gets OK Go.
Adidas and MLS Make Music Online [Adweek]
