According to an MTV employee-slash-Gawker informant, MTV is having a big meeting this Monday featuring champagne and the answer, once and for all, to the question that many of us have been wondering about for some time now:
We’re all scheduled to attend a mysterious “What does M stand for” MTV meeting at Milk Studios on Monday. No one has any idea what it’s about. It’s so weird, there are brightly-colored posters all over the halls with big letters saying “What does M stand for?” People have been defacing them by adding their own creative answers to the questions. My fave: A picture of (Ricardo) Montalban.
Well, this is a question we’ve been wondering about for a while, too, and we can’t wait to see what sort of Lovemark this meeting is going to result in. (Anyone else remember the whole “musical television” debacle? Although given the relative success of High School Musical to everything else in the biz, perhaps it was prescient.) Anyway, it’s a good thing the powers that be allegedly shelled out for champagne, which always makes awkward news go down easier. For now, take your guess at what MTV’s new branding initative will be:
Is MTV Saying Goodbye To Music? [Gawker]