Jordin Sparks’ Now Begins, Um, Now

Aug 24th, 2007 // 7 Comments

AP070601016275%282%29.jpgARTIST: Jordin Sparks
TITLE: “Tattoo”
WEB DEBUT: Aug. 24, 2007

ONE-LISTEN VERDICT: The new single by the most recent American Idol winner opens with some “Umbrella”-like dirty keyboards, but those are quickly pushed to the background in favor of a midtempo ballad that has its percussion dotted with a sampled “hey!”–for edge, maybe? “Tattoo” tries really hard to synthesize a lot of the big pop trends of the last month–the aforementioned synths, the easy strum of “Irreplaceable” (who “Tattoo” shares a producer with), that almost-distracting “hey!” that made me wonder for a second if she was going to break into “It Takes Two”–and it would be almost successful if not for the vocals: They are mixed way high, giving the whole thing an adult-contemporary gloss. I know, I know, Idol is a singing competition so of course you’d want to put the vocals front and center, but wasn’t Jordin’s selling point the fact that she was “only 17″? This track makes her sound like she’s older than me–and that’s not even taking into account the fact that the age of consent for getting tattooed in her home state of Arizona is, in fact, 18.
WHERE TO FIND IT: PopEater has the officially sanctioned stream, but there are Webrips of the track floating around out there, if you really need to hear it again.

[Photo: AP]

  1. zaky

    I lasted three words into it. That was awful.

  2. Rob Murphy

    “you’re on my heart / just like a tattoo / just like a tattoo / I’ll always have you”

    Are you freakin’ kidding me???

  3. Chris Molanphy

    @DHMBIB: Plus, Sade got there first, and with better lyrics.

  4. chrisb

    Wow, that was painful.

    I think it would have been better if she did break out some “It takes two to make a thing go right…”

  5. Chris Molanphy

    In other Jordin Sparks news:

    Fred Bronson’s Billboard “chat” column this week includes a letter from a chart geek who points out the weirdness of “This Is My Now” never getting a physical CD release, as every other Idol-closing schlockware has since 2002.

    A CD single release might sound anachronistic in 2007, but it means big sales and chart action: as recently as ’06 Taylor Hicks scored a #1 hit with his awfulness, “Do I Make You Proud” – as did Carrie Underwood with “Inside Your Heaven,” Fantasia with “Believe,” Clay Aiken with “This Is the Night” and Kelly Clarkson with “A Moment Like This.” Basically, at least a quarter-million people are guaranteed to buy the CD its first week as a kind of souvenir of the Idol season, and that infusion of sales guarantees a #1 chart debut (even with minimal radio airplay).

    Bronson has no idea why the 19/BMG people didn’t release Sparks’s song as a physical single, but not doing so means she’ll go down in history as one of only two Idol winners not to score a #1 Hot 100 hit. The other one was 2003 winner Ruben Studdard, who would’ve gone to #1 if he hadn’t been competing with runner-up Clay Aiken in his debut week (his “Flying Without Wings” peaked at #2 instead).

    BTW, can I get a little love for going through the trouble of typing all these awful song titles?

  6. Chris Molanphy

    Dunno why my link to the Bronson column didn’t post, but here it is: [www.billboard.com]

  7. spake

    Thanks for the info dennis. I wondered why anyone listened to this with high expectations. I mean, c’mon it’s a tv show jeeeez

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