The “celebreality” reign of terror may have yet to ebb, but VH1 is finally (kinda) getting back to doing what it always did best–cutesy, non-threatening pop cultural trivia for the over-35 set–with the return of my much-missed Pop Up Video. Albeit in a format that I can’t actually enjoy:
The original “Pop,” which stopped airing in 2002 on the Viacom-owned channel, featured music videos with informational bubbles that popped up with facts and trivia about the artists, song or related subject matter. The new installment of original videos, “Pop Up Video to Go,” will be offered cross carrier exclusively on VH1′s mobile network and will be updated weekly.
So what do you do if (sniff) your “mobile device” is a crappy phone that can barely take a decent snapshot let alone download video? VH1, please do not entirely abandon the long-suffering portion of your couch potato fanbase that would gladly (if not proudly) lapse into a six-hour Rock’n'Roll Jeopardy coma but would rather get a bamboo-shoot manicure than watch a single episode of Hogan Knows Best.
“Pop Up Video” Back On Bubble [Yahoo via Reuters]