MTV Figures Out Surefire Way To Boost “TRL” Ratings

Sep 19th, 2007 // 2 Comments

britneysad091907.jpgSo apparently tomorrow’s episode of TRL will feature the premiere of Britney Spears’ “Gimme More” video, which was shot back in July and which is, according to a New York Times report last week, “gritty.” If nothing else, this rumor will help encourage suckers people outside of the normal TRL demographic to tune into the show, which has been on the chopping block for most of the year thanks to very crummy ratings.

The clip was directed by the guy responsible for the waterlogged “Beautiful Liar” video, and according to reports, it’s set, in part, at a funeral. Putting those two elements together in my head only conjures up a video concept that results in Britney frolicking with dolphins while flipping off K-Fed, the MTV wardrobe department, and that guy who wouldn’t give her the extensions she wanted, but maybe I’m going a little too high-concept there.

Britney Spears “Gimme More” Music Video Debuts Tomorrow [Just Jared]

  1. sweetivy

    you tricked me into watching the horrible vmas by teasing me with britney. not again, mtv. not again!

  2. catdirt

    what about “grotesque” rather then “gritty”?

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