Sep 19th, 2007 // 13 Comments

mtv-font1.jpgMTV is phasing out the use of its old-school video IDs–those bottom-left-corner chyrons that brought up the artist, title, album, label, and director in Kabel Black–for “a more modern design placed in the full body of the screen [where the] label and director credit are only shown during the closing title.” [videos.antville.org]

idolator

  1. Anonymous

    Ugh, like the awful screen-filling bars on MTV2?

  2. Maura Johnston

    Yeah. I haven’t seen yet — I’ll do a screengrab when I do.

    Also, can I just say that this post has resulted in this song being unable to get out of my head?

  3. Dickdogfood

    Oh I love you Maura for that headline.

  4. CharlesRockyPamplin

    *internal jukebox plays loop of ‘Bonnie and Clyde’*

  5. Chris Molanphy

    This is trés sad, but I’m kinda surprised it didn’t happen sooner.

    Ever notice when MTV Classic plays an old video, the font looks as aged as the rest of the video? I have a feeling they burned those credit chyrons permanently onto their library copies of the videos back in the day, before technology made it possible to display them on the fly.

  6. El Tejon

    Is this where we get to make another snarky comment about the lack of videos on this… what you call… Music Television?

    I miss the credits on Classic MTV/ VH1 that showed the year.

  7. CharlesRockyPamplin

    @dennisobell: i think this is true. back in the 90′s, MTV europe had these really invasive Title bars that would pop up along the bottom. Now, when, say, ’120 Minutes’ play a video that they never thought they’d use again ( like “Feed me with Your Kiss” by MBV or Swerverdriver’s “Son Of Mutstang Ford”), the only video copy they have is the shitbox 90′s one. so up those title bars pop.

    and i’m immediately transported back to 1993, and i’m wearing Doc Martens and a Stripy Breton Shirt, with that weird centre parted teenager hair, and i’m failing english “A” Level again and i WAKE UP SCREAMING…

  8. PerpetualCarouse

    Seeing as how there isn’t any actual M on MTV, it’s unclear to me how this change will make any difference at all.

  9. Maura Johnston

    @PerpetualCarouse: Well, my TiVo picks up the 4 a.m. video blocks now and then…

  10. okiedoke

    Wait till you touch the braille credits on their festive Helen Keller Weekend.

  11. drjayphd

    @dennisobell: And yet, the old credits somehow look even better than the VH1 Classic ones. Which are, it should be noted, better than the asstastic MuchMusic titles.

    (Why do I know this again?)

  12. Anonymous

    @drjayphd: Throughout Much’s history, there’s always been examples of someone being asleep at the wheel with the titles. The most glaring examples occured during episodes of Much West/East/Going Coastal, with spelling mistakes and factual errors. And that shit wasn’t even live, like most of their programming back then! Fuckers.

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