Translating The TV Ad For Britney Spears’ New Album

Oct 19th, 2007 // 8 Comments

I caught this ad for Britney Spears’ Blackout yesterday on TRL, where it’s presumably airing because “Gimme More”‘s off-the-chart status has resulted in only a seven-second clip of its chorus being played on the show, as opposed to a thirty-second clip that includes a verse. The ad is not only notable for the way it recuts the “Gimme More” video into something even more incoherent, but because buried within its 30 seconds are a bunch of statements that could be seen as coded messages from Britney’s label, Jive, to the album’s intended audience:

“The legendary Miss Britney Spears”
We’re guessing that you don’t remember that this phrase is actually part of “Gimme More,” since the ungrateful shits at MTV don’t play the video in full at any hour that isn’t ungodly. And we’ve given them so much over the years!

“The hit single ‘Gimme More’”
It may be skidding down the charts, but it’s still sorta gaining at radio, y’all! (Actually, we’re surprised that they didn’t mention that “More” was Britney’s highest-charting single in years, but maybe they saw that as too desperate.)

“The new songs everybody’s talking about”
Yes, we read Oh No They Didn’t.

“Today’s biggest star”
And TMZ, too. And Perez Hilton. And … well, let’s just say that you really don’t want to read our Google News alerts. Because they make us cry every day.

We’re pretty much expecting this record to tank, but our bean-counters decided that coming in on the charts behind the Eagles would be a lot less embarrassing than losing out to Celine Dion. (At least Blackout will sell more than that Backstreet Boys album … right? Right?)

“The new album the world has been waiting for”
If we say it enough times, it’ll be true! And maybe then her success will inspire her to finally hire a driver.

Britney Spears Blackout Spot [YouTube]

  1. Le Kangourou de Kataroo

    I don’t know what I love more…the translation of the commercial, or the pure talent of spin the poor copywriter who had to write the commercial possesses.

    Both are truly impressive!

  2. Jupiter8

    As a copywriter who doesn’t envy the guy/gal who probably had to rewrite this spot 50 times, let me say it is truly “Hacktacular”!

  3. Leiakat

    Today’s biggest star, or today’s biggest trainwreck. Either or.

  4. brainchild

    @Leiakat: being a trainwreck is sort of a prerequisite to being a star these days.

  5. sweetivy

    i am actually very sad that i cannot watch video clips on my computer at work.

  6. pettyhooker

    Gimme custody

  7. Trackback

      Breaking! Brit is still a 100% mess and there's a slew of more stories to prove it.   First up is TMZ! They report that Brit's parenting coach has had it with her! The coach asked the judge this week if they could end home lessons since Brit was not listening.

  8. Anonymous

    Does anyone else think it’s weird that her album is coming out exactly one year after KFed’s? Ooo, maybe this means she’ll follow in his footsteps and perform a song and a half at the West Hollywood Halloween Parade!

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