Is the question being posted by Paste magazine as it restructures its subscription prices around this crazy pay-what-you-will idea that everyone’s currently so enamored with.
“The campaign came about from a casual conversation at the Paste offices discussing the recent Radiohead campaign and the Jim Collins book, Good to Great. ‘We were curious to know what our customers thought we were worth. And what better way to find out, than to let them tell us,’ explained Paste President/Publisher Tim Regan-Porter. ‘While it’s certainly a bit unconventional, we also see it as a chance to get our product in the hands of people who could become lifelong fans. It’s been our experience that once people become familiar with PASTE, they turn into loyal readers,’ added Regan-Porter. Interested readers can order multiple subscriptions to Paste, as long as there is a valid mailing address, so even gift subscriptions are encouraged.”
In other words, you can now subscribe to a year’s worth of Paste for two bucks or $200 or two goats. (Okay, maybe not two goats.) Who’s bankrolling this little experiment? Who in the hell would even pay two bucks for a subscription to Paste? You have to give them some credit for being ballsy; most smart print mags wouldn’t dare ask a dangerous, potentially embarassing question like “what do our customers think we’re worth?” in 2007.