MTV Still Pretty Serious About Its Attempts To Get A Second Life

noah | November 6, 2007 4:20 am

Yes, this ad for MTV’s “Virtual Hills”–its attempt to bring the bubbleheaded fake reality show into the Second Life world it’s already created for its other shows–is actually airing on the channel, “hilarious” typo-gaffe joke and all. If only they’d come up with some sort of campaign like this for the Virtual VMAs–then, maybe Kate would have run into fewer Laguna Beach beach towels, and more people who don’t know a home key from a qwerty. (Although I’m willing to bet that the e-making out quotient would probably be around the same.)

Virtual Hills [VMTV; HT: Valleywag]