Indie rockers Band Of Horses started to sweat recently when fans and blogs backlashed hardcore after news broke about the band liscensing its music to Wal-Mart. (In quasi-defense of these shrill finger-pointers, BOH did choose to liscense their songs one of the more reprehensible corporations possible.) But it turns out that the WordPress and Blogspot ethics police won’t have BOH to kick around any longer.
Lead singer Ben Bridwell, in an interview with a Fargo, ND newspaper, gave his thoughts on the brouhaha. “I called my family, talked to my girlfriend about it, talked to the guys in the band and decided it’s no big deal,” he told The Fargo-Moorhead Forum. “But at the same time, I was reluctant to do it in the back of my mind, and some fans reminded me there is a reason to feel that way about it. So once I saw our fans were let down by it, I nixed the TV commercial, and said, ‘You know what, this isn’t for me. Keep your money.’”
Bridwell, you nincompoop, PLUG Awards don’t pay for weed and sandwiches and beard trimmers. BOH should have used those Wal-Mart ducats to buy a few thousand banner ads that read “Eat Shit, Bloggers.” You can’t give these kids an inch.