Judging by the plodding ballad he premiered on the American Music Awards (you know you’re in trouble when your lighting design is the most memorable thing about your performance), Lenny Kravitz is going to need as much help as he can to promote his upcoming album It Is Time For A Love Revolution, and his record label has come up with an “innovative promotional campaign” that sounds an awful lot like the set up to a porno.
The initiative begins with a contest wherein fans submit videos via MySpace demonstrating why they want to be part of an upcoming Get on the Bus tour.
The tour runs Jan. 17-31 through select cities, and will feature an “old-school 1970 Eagle bus that we’re totally vibing out a la Lenny,” Capitol Music Group president Lee Trink explains. “The bus will pick up a contest winner and a friend in each city along the route, and Lenny will hang out with these winners on the bus. We’ll videotape the whole thing and put it up on MySpace and Lenny’s official site.”
On the other hand, it also sounds a little like an evangelical Chrstian recruitment drive. Or maybe both in Lenny’s case.
Kravitz Kick-Starting “Revolution” With MySpace [Billboard]