“Is that Mickey fucking Avalon?” Maura asked when I showed her this photo. Why, yes it is! It seems the way-past-his-15 novelty “sleazeball” “rapper” has been tapped by Boost Mobile to irritate us on a variety of media platforms, along with his new friends the Snowman and some guy who hates iTunes.
The new campaign features “music tycoon Jermaine Dupri, hip-hop mogul Young Jeezy and crossover rock star Mickey Avalon” [crossover rock star?] together in an “innovative 3D animated music-video-style commercial. The spot also features an original track produced by Dupri with vocals from all three artists, which will begin airing Nov. 26 on MTV, BET, ESPN, COMEDY CENTRAL and other youth-oriented national networks.”
Clyde from ProHipHop worries that the campaign is doomed because he can’t imagine that “the often homophobic fans of such acts as The Game and Young Jeezy are going to warm up to a Hollywood street hustler,” while we’re guessing it’s going to fail because Avalon is completely friggin’ awful. Making Jermaine Dupri and and Young Jeezy look masterful by comparison is a tough job, but that’s our Mickey.