Sony Hoping That Convenient Card Format Will Inspire People To Start Giving Music As Gifts Again


Sony BMG has announced more plans for its Platinum MusicPass, the album-in-a-gift-card scheme that will allow people who pony up $12.98 to download MP3s* of the album touted on the card. In his analysis of the product, Glenn at Coolfer posits that Sony BMG is pitching the Platinum Music Pass as a gift idea; presumably it’ll be stocked with gift cards from companies like American Express and iTunes in the checkout aisles of retailers like Best Buy and Winn-Dixie. (And I do have to say that shrinking albums down to card size is an excellent way to respond to retailers’ slashing of floor space for music.) But let’s be honest: would you get your friend a Jennifer Lopez album on a plastic card as a way to say “happy birthday” or even “you might want to cut down on the blush”? Our poll on your preferred format for gifting music is after the jump.

Sony BMG trades cards for downloaded tunes [USA Today]

* Yes, they’re DRM-free. Welcome to spring 2007, Sony.