noah | January 24, 2008 2:00 am

Something that I was wondering about after yesterday’s announcement that last.fm would allow ad-supported, on-demand streaming of songs and albums: Is this a big deal? Can’t you do the same thing at Napster and Rhapsody? A last.fm devotee replies: “To me, Last.fm is like a big music club, where there are lots of people who are really interested in music, and where there are lots of toys to play with. And now this music club is giving us a new toy …. on-demand music.” I’m a bit skeptical–particularly since the whole “music discovery” ideal doesn’t seem like it’ll bring in any new members/revenue–but maybe the service’s Grammy ads will change all that. [Duke Listens!]