New York Tabloid Under Delusion That Free Music Will Up Its Web Traffic

noah | January 29, 2008 4:35 am
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Those few remaining newspaper diehards who buy the special Super Bowl Sunday and Grammy editions of the New York Daily News will get three free downloads from EMI, as well as access to a new Ringo Starr song. The deal is a way to drive traffic to the paper’s Web site, which has really been trying to up its pageviews lately with other tricks like spreading its gossip column out over four clicks, and yet another way to get people sorta used to not paying for music. Because they’re not not doing that already, right? (P.S. I wanted to illustrate this post with this cover in honor of the Santana-to-Mets deal, but I couldn’t find a hi-res version. Hey, Daily News, if you want people to visit your Web site, having archival versions of important issues might be a good start!) [E & P]