The Rachael Ray SXSW Party: 30-Minute Sets, Yummo Drinks

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Apparently that Rachael Ray SXSW party that we thought was a joke is the real deal. Sadly, Battles will not be playing because they’re not making the SXSW trek, but according to the proprietor of Largehearted Boy the Ettes sent out a press release confirming their appearance today. Also, Holy Fuck has been approached. How the Food Network is going to cutely sanitize that band’s name, I have no idea. Holy Yummo? Holy E.V.O.O.? Holy All This Speculation About Rachael’s Marriage Is Getting To Her So She’s Listening To Lots Of Really Loud Stuff These Days? [Pitchfork]