“Digg Girl” Toys With Nerds’ Emotions Just Enough To Get Her A Record Deal

noah | February 4, 2008 1:45 am

One last Super Bowl post and then we are done (unless the powers that be at the big game announce that yes, Diamond Dave and Co. will show up next year): Perhaps you recall the commercial at the game’s outset that featured a young woman mewling a “sensitive” tune for about a minute, followed by a pitch to buy the song the Doritos logo. That singer was Kina Grannis; she won the Doritos “Crash The Super Bowl” contest that spotlighted musicians who, in the words of a Wall Street Journal piece from Friday, “reflect Doritos’ ‘bold, intense’ image because they ‘bring a passion’ to their music.” Not to mention their ability to use the fawning attention of geekboys in order to get what they want!

Above, the song that Grannis wrote to woo the Internet-chained nerdboys who populate the completely annoying user-generated news site Digg; in the attached text, she asks people to vote for her in the contest. Well, the campaign worked in that Grannis “won” a record deal with Interscope; whether her victory was through lack of interest in the campaign (the MySpace version of her video only had about 50,000 views–not exactly Super Bowl, or even Puppy Bowl, levels) or the Power Of Digg (cough, cough) or what. Personally, I hope that her win was actually due to some Digg script kiddie writing a program that firebombed Doritos’ servers with nacho cheese-flavored votes. Because the “user-generated content” world really needs its own Jesse Camp.

See the “Digg Girl” Kina Grannis Gets Song During Super Bowl [Digg] Earlier: The Top Five Reasons Digg Is Completely Useless For Finding Anything Related To Music