Live Nation And Citi Team Up To Barrage Concertgoers With More Opportunities To Get Into Debt
Live Nation has teamed up with the banking giant Citi in a $100 million-ish deal that makes the blood-sucking leeches credit card issuer the “official credit card” of Live Nation events. Not that the “value” of that deal will help, you know, defray ticket costs or anything! Instead, Citi cardholders will be given the opportunity to run up their bills by buying “access to presale and preferred tickets, box seats at venues, premium seats, exclusive merchandise and a variety of VIP experiences” like smaller shows with big-name artists. The Hollywood Reporter also claims that the deal could also encompass naming rights for Live Nation venues around the country, a bit of news that makes me wonder if New York will soon be the home of the Citi Presents The Fillmore New York At Irving Plaza (A Live Nation Venue) (Your Name Here If The Price Is Right). Dare to dream! [Hollywood Reporter]
