Borders Hoping To Get People Excited About Buying Music In Stores Again

noah | February 14, 2008 4:00 am
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Borders is opening a “concept store” in Michigan today that, the retailer hopes, will cause shoppers to return to the struggling chain’s stores; among the renovations is–perhaps unsurprisingly–a downsized music section, with the space being used for “several computer stations where customers can burn music CDs [and] download music and audiobooks onto MP3 players.” Borders’ library contains 2.4 million songs, although there’s no word as far as which labels are on offer. Still, it sounds like a somewhat decent idea as far as getting people in the habit of buying music again, right? And yet: A seven-song CD with art costs $9.99; and “the digital services don’t work with Apple’s iPod, something Borders says it’s working on.” [Ann Arbor News]