Feist Has Nothing In Particular To Say About That iPod Commercial

nano.jpgIf you’re like me, you’ve only ever consumed Feist content by way of the ubiquitous iPod Nano ad featuring “1-2-3-4,” which was played during at least every other commercial break during MTV’s ANTM marathons last fall. But if you aren’t like me, and you do happen to care about Feist’s artistic integrity, you can read her thoughts on this subject and more in a recent BBC News interview.

[The "1-2-3-4" video] was just something I’d already made, it already existed and someone reputable put it on the television. And the response to it was very healthy, it felt natural, and really it was not a hard decision to make.

Turns out Feist is just as unenthusiastic about this topic as everyone else!

Did you have any idea that the advert would do so much?

If anything there was fear. I had total naivety, I didn’t project what it could be. I just thought that I made this video with my friends and I really loved it.

Once it came out and the response happened, that’s when a little bit of apprehension kicked in. I thought, in a way it’s my worst nightmare to have people at the concert twiddling their thumbs waiting for the one song that they recognise.

But any of those fears were quickly assuaged when I realised that would only happen if I stopped dead in my tracks and didn’t do another thing in my life – then it would become my epitaph. That’s not the case, it was so long ago that I even forget it really happened.

“So long ago”? It was the fall. Or does being in an iPod ad have the oddly cross-promotional side effect of putting its subjects on Internet Time?

Talking Shop: Feist [BBC News]

  • dog door

    Cute chick + Unbelievably Non-Threatening, Super Catchy Pop Love Song + Trendiest company in the world = I had no idea anything would happen???

    BARF. Sorry Leslie, that will be your epitaph.

  • SuperUnison

    I’d be snarky but 1)I’m already sick of slamming Feist and 2)the usual haterade has been drained by the hilarious Diablo Cody faux script page that Something Awful made. Also, they gave me snacks at work. Nothing quite like 97 cents worth of treats to brighten the void.

  • Chris N.

    I think her epitaph will be “She was Feist-y.” Zing!

  • worldsfair

    this post receives a thumbs up.

  • brainchild

    @clevername: LOL!!!!!!!

  • britneyspearstears

    Apparently there was a Feist song on last week’s episode of Gossip Girl.

  • Anonymous

    Here I am blogging on Idolator, blah blah blah, I don’t care about Feist’s integrity, blah blah blah, I make fun of her, blah blah — Oo! Tyra!

  • Anonymous

    I always assumed “I Feel It All”– a truly good song– was the big hit off The Reminder. It took me a while to realize it was actually “1234″, which sounds to me like a female Jack Johnson covering a track off of Sufjan’s “The Avalanche 9: Outtakes from the demos of the original outtakes that led to the outtakes on The Avalanche, or, The Women in Dresses Have Found Us And Only Stonewall Jackson Can Save Us!!!!!!!”