Public’s Interest In Music-Related Television Waning Almost As Quickly As Public’s Interest In Music
Not that the underlying thesis of this Ad Age story about the decline in ratings experienced by both the Grammys and American Idol should be a surprise to anyone–the piece cites the rise of music-related celebrities who are more famous for their personal lives than their songs and the “natural life cycle” of the now-seven-years-old Idol as two reasons for said shows’ crummy numbers–but in case you were wondering just how little of MTV and its formerly “all-about-the-music” sibling MTV2’s broadcast time was devoted to music videos these days, you now have an answer: “The cable nets have become cultural chameleons, with the original programming premise — music videos — now only comprising an average of 4.5% of MTV’s and 14% of MTV 2’s schedule, according to data supplied by the network.” [Advertising Age]
