Music Bloggers’ Inability To Not Hit “Reply To All” Remains Unparalleled

Feb 22nd, 2008 // 17 Comments

email.gifPoor Shannon at Big Machine Media. All she wanted to do was ask 340 or so music bloggers about their listening habits and preferred formats for promos, but she committed the biggest sin that one can commit when sending out an e-mail to a bunch of people: She put each and every address in the Cc: field, thus exposing these music blogs to each other in ways that left their spirits broken. So what did some of them do? Why, they indignantly hit “reply to all” and chewed her out using words like “unprofessional” and “amateur”! Surprisingly, no one hit reply to all to send a “hey dudes check out my site” e-mail, but a few of the e-mails within the thread did expose some common traits of music bloggers, which I’ve broken down after the jump.


Hi Shannon,

If you took some time to go to our blog, and actually read it, you’ll find all the research you need.
An informal blanket email (that exposes your mailing list, and, my email address) is not very appealing, or effective, and it leads me to believe, without even checking your site, that we probably are not the type of blog that would be interested in getting any info or content from your “music and celebrity” clients.
Please remove my email from any further mass mailings you are sending.


Lori Riegler – Trash Menagerie



Spamming like this, with recipients’ email addresses in the clear, is an amateur move to say the least.

Please remove me from Big Machine’s mailing list immediately.



There is no way to remove our mail addresses in an opt-out method on their site either it seems. And I agree, sending the spam list like they did is very amateur and does not make me feel comfortable in doing Business with them either.

Steve Bridges (aka VooDooStevie)

VooDooRadio – A Devilishly Good Podcast


I apologize up front for continuing the spamming, but it is in hopes to nip it now.

all of you that are continuing to Reply All to be removed are continuing to spam the rest of us.

Please Reply only to this Shannon.




Might I suggest that when you send out spam, you BCC your mailing
list, rather than send a large message to 340 recipients, most of whom
probably didn’t want their email addresses published in so public a

Oh, and please remove me from Big Machine Media’s mailing list. I can
guarantee that your artists and musicians will NOT be played on my
show now.


Christopher S. Penn
Producer, the Financial Aid Podcast
Daily free financial aid internet radio, no iPod required


  1. Audif Jackson Winters III

    I’ve never heard of any of these sites, so I figured I’d check one out to see what type of work warrants such breathless citations to “professionalism.”

    From “Trash Menagerie” (from which I’ll note about half the front page entries are pretty much identical to 95 percent of music blogs):

    “Back when roller rinks were a big deal in the early 80′s, the music that was played was intense and magnetic. Skating under the disco ball, watching the colored spotlights as they hit the floor, feeling the wind in my hair as I skated faster and faster, was always an incredible feeling that I never wanted to end. The nights would come to a close and my friends and I longed for our next roller rink adventure.”

    Shit is EVOCATIVE, yo. I can hear the Matthew Wilder pumping right now.

  2. Dan Gibson

    First of all, any agency that represents both Roisin Murphy and Verne Troyer can spam me any day.

    Also, no offense, Idolators, but the people getting all salty are running music blogs and podcasts, which to me, puts them one step ahead on the media pyramid over those with really well thought out Facebook pages.
    Perspective, people, perspective.

  3. Christopher R. Weingarten

    Coming from someone who got this email today:

    If you can’t handle a couple hundred spam emails a day in stride, you haven’t been doing this job long enough.

  4. MTS

    “First of all, any agency that represents both Roisin Murphy and Verne Troyer can spam me any day.” @Dan Gibson: WORD.

  5. Tenno

    Big Machine Media’s site loads a sidebar. Fucking wha?

  6. gofreescout

    Big Machine Media’s website is bad ass. That iPod thingy? Man… Michael Lohan (“Michael’s first and only film role was in Disney’s The Parent Trap (1998), where he played the “Lost Boy at Camp”) deserves nothing less.

    And, yeah, something something about bloggers.

  7. killbigfour

    @Audif Jackson Winters III:
    I’m assuming Dodge is “My Old Kentucky Blog” Dodge. Honestly, how many “Dodge” music bloggers are out there?

  8. Anonymous

    Who cares? As a music blogger, I’d rather receive 50 or 60 blanket emails a day about new music from label publicists and indie PR firms like Big Machine along with my daily quota of mail from former Nigerian oil ministers than to receive no industry email at all.

    Even if the label or PR company isn’t repping somebody that you’re interested in today, that doesn’t mean that they won’t be repping somebody of interest tomorrow. Personally, I write about music because I love it (it’s definitely not for the money, heh!) and to get the freebies, you have to make some contacts.

    It’s equally unprofessional to slam some poor publicist or intern for this kind of email as it is to have received it in the first place. Perhaps it would have been better to send a nice email pointing out the young lady’s faux pax and to ask for a review copy of the new CD they’re pushing than to dis her in public. After all, she could be the publicist at your favorite indie label tomorrow…

  9. SuperUnison

    Notice how there isn’t a heading for “funny” or “well written.”@Audif Jackson Winters III: Makes Pitchfork seem a lot better, doesn’t it?

  10. Thierry

    @gofreescout: Not to mention Michael Lohan’s picture. He looks older than his years, doesn’t he?

  11. Vince Neilstein

    I want to punch the bloggers who responded in the face. Even if Shannon’s email etiquette was poor, it’s HER FUCKING JOB TO SEND OUT PRESS RELEASES. She can’t check every single site every day. Part of being a blogger / site-owner is that you get lots of press releases, some of which don’t apply to you. Fucking deal with it!

  12. Anonymous

    It’s *NOT* her fucking job to send out press releases AS A CC EMAIL RATHER THAN BCC.

    Any person who is marketing/PR or business knows better. Or should.

  13. Anonymous

    I’m the snob, i have respect for music and the artists making it, and I have a response to this all, but right now, ironically, heh, i’m in the middle of writing a press release.

    Below is the email we all received, it’s not a press release, its a marketing survey.

    And the information on “our blog” that she is asking for, well, its on our blog . . .

    + + +

    This is Shannon from Big Machine Media, a publicity and marketing company that represents music and celebrity clients. I am currently doing a research project and would like to get more information about your blog. Please let me know what types of music and other media you are interested in writing about, what you enjoy listening to and any other pertinent information you would like to share.

    We also may have music, press kits and other information you may be interested in. If you would like us to send you these items, please respond with your preferred snail-mailing address and e-mail address, contact phone number, and if you prefer a specific music format (i.e. mp3, etc.) please specify that as well. If you have any questions about us and our clients, please don’t hesitate to ask.

    Here is our website for more information:

    We hope to hear from you soon!

    Big Machine Media

  14. ass-hat

    oh man, i wish i got these sort of enmails. does my blog suck or something?

  15. dtopping

    I got this all too! The mean ‘reply to all’ e-mails were way more annoying and less professional than the original accidental one–I’m pretty sure I get least five e-mails a day where I’m not BCCed when I should be. It’s not that hard to grin and bear it–my e-mail’s not a secret, otherwise PR people wouldn’t find it.

    Shannon apologized not long after, too:

    Hi All,

    I apologize for my email sent out … It was not my intention to CC everyone, but instead to BCC.

    This was a mistake and I sincerely apologize.

    Sorry for any and all inconvenience!



  16. Swine

    “WHAT THE HELL IS “FINANCIAL AID INTERNET RADIO?”… and how did they convince Chris Penn to come back from the dead to produce for them??

  17. Anonymous

    I’d especially like to point out how much it would suck if shannon was just a college kid with an unpaid internship stuck sending emails all day to uptight and self-riteous pseudo-taste makers. but thats just crazy talk.

Leave A Comment