Dr. Dre Wants To Get You <s>High</s> Drunk (But Asks That You Enjoy Responsibly)

Jess Harvell | February 25, 2008 10:10 am
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Hopefully Dr. Young can start recouping some of those lost Death Row royalties soon; Dre’s branching into the alcohol-purveying business this year, because sometimes you gotta go where nobody’s going to forget about Dre. The first Dre-branded bottles of fancy booze will appear on liquor store shelves within the year, but with Dre’s corporate partner Drinks America nixing the idea of a chronic-infused appletini mixer, what sort of “premier” potent potables can we expect from a guy who already knows a little something about high-end consumer goods?

The partnership’s first premium beverages will be a super premium cognac selection, followed by a unique new to market sparkling vodka (which is now being crafted). Drinks Americas and Dr. Dre also plan to enter the growing imported premium tequila category…

The new products will join Drinks Americas’ current and growing portfolio of products including Donald Trump’s award winning Trump Super Premium Vodka, Willie Nelson’s Old Whiskey River Bourbon and Paul Newman’s Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Perhaps Paul’s lightly sparkling fruit juice drinks would mix well with Dre’s sparkling…vodka? Wait, that doesn’t sound right at all. Clearly Idolator needs to taste test this product when it’s released. For the purposes of science. Whatever the outcome, we can already guess there won’t be much evidence in our study to support an argument in favor of prohibition.

Music Superstars/Entrepreneur Dr. Dre Teams With Drinks America To Launch Joint Beverage Venture [CNN Money]

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