Music Executives Discuss Another Hair-Brained Scheme To Save The Industry
This idea has been bandied about since Napster first began to wreak havoc on the industry a decade ago, but it seems to be picking up steam in recent months. First, Columbia Records co-chief, Rick Rubin claimed the subscription model might save the industry six months ago in The New York Times, and this week Sony BMG honcho Rolf Schmidt-Holtz told a German paper that Sony has been “in discussions with other music labels and partners to offer an online music subscription service.” Warner also confirmed to the LAT that they too had been in such discussions.
While talks reportedly remain in the early stages, it’s difficult to imagine that this strategy is going to pay off, what with companies like Rhapsody and Napster already extant and struggling to break even–and not even touching the obvious reality that people aren’t going to want to pay $5 a month for something that they can already get for free with a rudimentary knowledge of Google. Ultimately, it seems that the industry is taking the cross your fingers approach and taking financial advice from yet another Tribe song: “Luck of Lucien.”