Iconic New York Landmark Bows To Whims Of Color-Coordinated Diva

Apr 24th, 2008 // 6 Comments

mariahc.jpg New Yorkers know the feeling of walking down the street while not thinking about Mariah Carey. Most might consider it a comforting experience, maybe even the way one ought to walk around the city. But this weekend, the Mariah Carey publicity machine is making sure that every time you look up and in the general direction of midtown, your thoughts will turn immediately toward the diva; the Empire State Building will be “lit in pink, lavender and white all weekend to celebrate the album color motif of Mariah’s new album E=MC2.”

All who wish to attend this atrocious publicity stunt should be at the Empire State Building lobby tomorrow at 1:00 p.m. for the lighting ceremony, which is bound to be one of the most cringe-worthy things to occur in New York City since the great Taco Bell rat infestation of ’07.

Empire State Building to Light Iconic Tower Lights for International Superstar Mariah Carey [PR Newswire]


  1. gofreescout

    Is it too late to out-bid? Green and gold! Go Norseman!

  2. MickFNS

    1pm tom’w, huh?

    What time does the seven-headed dragon show up?

  3. Anonymous

    Only because there are no ‘doo doo brown’-colored light bulbs I’m imagining…

  4. Chris Molanphy

    I’m guessing that the average New Yorker, seeing those colors, will think it’s early promotion for Pride Week.

  5. spinachdip

    Meh, late April probably has the least number of lighting-worthy occasions than any other time in the year. Except maybe Passover, but it’s not like NYC has any Jews.

    BTW, I love the description of MC as a “great New Yorker”: [www.esbnyc.com]

  6. thearcanemodel

    how very concientious, like, THREE DAYS AFTER EARTH DAY…love how it’s all getting turned on in the middle of the afternoon when nobody will be able to see it anyway.

    gotta give mimi some credit, though (and i mean this somewhat sincerely). there are a lot of fake-ass “divas” out there. she WALKS THE WALK.

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