In This Magical Era, Your Favorite Musician Can Become A Delicious Corn Chip Like <em>That</em>


Tim McGraw is going to become the (temporary) face of Spicy Jalapeño Fritos through a partnership between Frito-Lay and the country singer, the latest in a line of pairings between corn chips and musical artists (surely you all recall that whole Missy/Doritos co-branding?) that makes pop music take the place of soda pop at snacktime. So what other sorts of spices, salts, and special additives could be added to Frito-Lay’s offerings in order to bring the world synergistic snacktimes? Cypress Hill Baked Lays? Sammy Hagar Tequila-Lime Tostitos? Jordin Sparks and Chris Brown Present “No Air” Munchos? Uh, I should probably go find something to eat, otherwise I’m going to start thinking that various papers on my desk are actually Peanut Butter Jelly Time Doritos. [Billboard]