Music-Biz Bigwig Thinks That Sticking “2.0” At The End Of The CD’s Name Will Solve Industry’s Woes

noah | May 6, 2008 5:30 am

“[National Assn. of Recording Merchandisers president Jim] Donio cited statistics about piracy, pointing out that 42% of all music acquisition is paid, and that despite a recent rebound in the first quarter of this year, CD sales continue to drop. He then suggested that a new version of ‘CD 2.0,’ a sort of hybrid compact disc, might be a solution.” Unfortunately, the Billboard piece that mentions this bit of nomenclature doesn’t really get into what “CD 2.0” will consist of. Perhaps it means that it’ll be more advanced than the DualDisc, which was apparently version 1.92 of the CD? Maybe they’ll all be bundled with a social-networking component! Please, Jim Donio, tell me what you actually mean by using the oh-so-tired “2.0” appellation, and note: any answer that uses the phrases “Web 2.0” or “well, we were thinking of putting a screen saver and maybe some mobile wallpapers on the disc” automatically gets a big honking BZZZZT. [Billboard]